Cooler Master planned for its ‘One Cooler Master — Where Cooling Drives the Future’ showcase at its headquarters during Computex (May 20 to 23, 2025). By pairing its vertically integrated enterprise arm with its consumer division, the company was demonstrating how innovations perfected for business quickly translate into more powerful, and more customizable hardware for consumer use.
Commenting on the show, Jimmy Sha, CEO of Cooler Master, said, “Our structure allows ideas to flow in both directions – from the most demanding servers to the most expressive desktop rigs. Everything on display at our headquarters began as a problem we solved for an enterprise partner or a creator. ‘One Cooler Master’ is about turning those lessons into products for everyone.”
Visitors to Cooler Master’s headquarters got the opportunity to explore an immersive showroom organised around three interconnected themes: i) Advanced Cooling: The Silent Force Powering the AI Boom; ii) More Powerful and Reliable Cooling for Consumers; and iii) FreeForm 2.0 – Custom, Open, Personal.
Cooler Master’s latest enterprise solutions – including 3D vapour chamber cold plates and liquid coolant distribution units – keep mission critical systems cooler, quieter, and more reliable. The V Series air coolers bring 3DHP heat pipe architecture to mainstream CPUs, while updated fan and liquid cooling lines provide smarter thermal control for gamers, content creators, and performance enthusiasts. FreeForm 2.0 is a design philosophy that extends Cooler Master’s ‘Make It Yours’ approach across our entire portfolio – from high-performance PCs and pro-grade simulators to industry-leading thermal solutions.
