The CAREL group is continuing its international expansion, consolidating its presence in Eastern Europe through the opening of a new sales subsidiary in Kiev, Ukraine.

“Ukraine and Eastern Europe are important regions for Carel,” commented Mirco Cauz, Regional Coordinator Eastern Europe, Middle East and Africa. “We have gained significant market share in the area thanks to the support of our local partners, and we believe there is room for further growth, both in refrigeration and air-conditioning. The new Kiev office is intended to consolidate our presence on the Ukrainian market, one we consider very interesting, reinforcing our commercial partnerships and looking to make direct contact with our final customers.”

The new subsidiary will in fact provide faster and more direct assistance and support to customers in the area. Such support will be implemented through additional assistance in systems integration, after-sales services and training. In order to consolidate its position and fully exploit possible synergies in Eastern Europe, Carel’s Kiev subsidiary will work closely with Alfaco Carel, based in Wroclaw, Poland. With an investment of Rs 166 crore (23 Mn USD) in Phase I, the unit has a capacity to produce.

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