Electrolux will acquire La Compagnie du SAV (CSAV), the main French Independent Service Provider (ISP) specialized in repairing domestic appliances. The acquisition is fully in line with the Electrolux Group’s strategy to offer outstanding experiences to consumers, ensuring they get the most out of their appliances during the complete lifecycle of the product.
Expressing his positive outlook on the step, Chris Braam, Senior Vice President Sales & Services Electrolux in Europe, informed, “With this acquisition we (will) further strengthen our service network in France allowing us to meet the growing market demand in the after-sales service area in the best possible way. I’m confident that this in turn will elevate consumer satisfaction and brand loyalty to a new level.”
The acquisition also underlines the strong commitment of Electrolux to drive circularity and the repairability of appliances. The transition towards a circular economy is a key project of the French Government and a fundamental part of the European Green Deal – a set of policy initiatives by the European Commission with the overarching aim of making Europe climate neutral by 2050.
Drawing attention on the advantages through this acquisition, Pierre Perron, CEO of Electrolux France, explained, “Our ambition as a global leader in sustainability is to maximize the life of our appliances while offering consumers dedicated, high-quality and fast-responding services whenever they need it. This acquisition is an important step in our service.”
CSAV will be part of the Electrolux Group as from July 8th, 2021 but will continue to fully operate as an independent entity, offering multi-brand services.
