Being comprised of air-conditioning systems, insulations, fittings and equipment, and heating and refrigeration systems, the air-conditioning industry has turned towards new markets for exports with an export goal of 5.5 billion dollars in 2019. With its promotion activities gaining momentum in strategic countries such as Australia, Argentine, Chile, Tanzania, Pakistan and Egypt, the sector will meet its target markets at ISKSODEX fair between 2 – 5 October 2019. The fair which will take place at İstanbul TÜYAP Fair and Exhibition Centre will provide great opportunities this year to the air-conditioning sector that seeks to set sail for new horizons in terms of its export goals.
Noting that the Turkish air-conditioning sector has achieved a significant competitive advantage in international markets, Deutsche Messe’s subsidiary Hannover Messe Sodeks General Manager Alexander Kühnel said that the investors are now more eager to make investments in Turkey, and added, “The air-conditioning sector is a significant export area in Turkish industry and continues to set new records every year with its growth figures. The sector’s shift towards the state-ofthe- art products with a focus on R&D activities in the recent years provides a competitive advantage particularly in international markets and draws the attention of the foreign investors. The number of foreign investors wishing to establish commercial cooperation with the Turkish air-conditioning sector has increased significantly. Aiming at raising its exports goal by utilising this increased interest, the sector especially focuses on farther markets with low exports volume. It is of great significance that the sector comes together with target markets at international exhibitions and demonstrates its said potential.”
The sector diversifies its export markets. Noting that they will be bringing the air conditioning sector and the target country markets together at ISK-SODEX 2019, Kühnel commented, “The Turkish air-conditioning sector has started to extend its presence to strategic markets such as Australia, Argentine and Chile. We are aware that Africa continent is also one of the new targets of the sector. We will be increasing the number of foreign buyers from existing countries on one hand with mainly from Germany, UK, Italy, France, Spain which are parallel to the top five export countries of Turkey’s HVACR industry and on the other hand we will be providing a great opportunity for Turkish manufacturers to meet important procurement delegations from the said markets that are the new export targets of the sector in İstanbul. We will also be hosting sector professionals from many strategic markets including in particular the USA, United Arab Emirates, Iran, Iraq, Qatar, Northern and Western Africa, Russia and Poland within the scope of the ‘International Buyers’ Delegation’ program. During the fair, we will also be conducting supportive programs focusing on the advantages of the sector, and providing new opportunities to the exhibitors and visitors for networking, establishing business connections, and exchanging information and experience.”
With over 42.000 square metres of its exhibition area already sold out, 2 – 5 October International ‘ISK-SODEX’ 2019 will host exhibitors from countries such as Germany, China, India, Japan, UAE, South Korea, Lebanon, Pakistan, Russia, Thailand, France, Italy, Netherland, Greece, USA and Turkey. This year the national and international companies will have the opportunity to promote their wide range of new trendy products and services such as heating, refrigeration, air-conditioning, ventilation, insulation, pumps, valves, fittings, water treatment, fire prevention and solar energy systems. 2 – 5 October ‘ISK-SODEX’ 2019 Fair organised by Hannover Messe Sodeks Fuarcılık, the Turkish office of Deutsche Messe – a leading global fair organisation company, will be held with the cooperation of with the cooperation of ISKAV (Heating, Cooling, Air-Conditioning Research and Education Association), DOSIDER, (Natural Gas Appliances Industrialists and Businessmen Association), İSKİD (Air- Conditioning and Refrigeration Manufacturers’ Association), İZODER (Heat, Water, Sound and Fire Insulators Association), TTMD (Turkish Society of HVAC and Sanitary Engineers), POMSAD (Turkish Pump and Valve Manufacturers Association), SOSİAD (Association of Refrigeration Industry and Businessmen), ESSİAD (Aegean Region Refrigeration Industry and Businessmen Association), MTMD (Mechanical Contractors’ Association) and KBSB (Boiler and Pressure Vessel Manufacturer’s Association).
