India’s one of the leading fintech consumer lending platform, Kissht, announced its strategic expansion plan to provide 0 per cent interest EMI scheme to new to credit (NTC) customers of one of India’s air conditioning and commercial refrigeration major, Blue Star across Blue Star’s line of products including air conditioners, air coolers, air purifiers, water purifiers, and specialty cooling products, amongst others. More than 5,000 outlets have activated this scheme across the country.
The buyer can choose from attractive EMI options according to their convenience on a loan amount that can be availed ranging from Rs 5000/- to Rs 1,50,000/-. This scheme is available across all the channel partners of Blue Star. Customers from both Tier 1 and Tier 2 cities in India can avail this offer of easy EMI with 0 per cent interest and Zero Processing Fee.
Speaking about this expansion plan of joining hands with Blue Star, Krishnan Vishwanathan, CEO and Founder, Kissht said, “We believe that our partnership with Blue Star will help make quality of living more accessible to the lower income group. Owing to the upcoming summer season, customers will be on the lookout to purchase cooling products and we are definite that our offer will help them to buy these products with easy financing schemes.”
Speaking on this association with Kissht, Haridas C, Vice President, Sales & Marketing, Blue Star said, “Consumers in the room air conditioners segment are brand-conscious, preferring specialist air conditioning players. This has worked to the advantage of Blue Star since it enjoys the reputation of being a premium and aspirational brand, and its rich pedigree with high quality of product array is well aligned with this image. Blue Star’s tie-up with Kissht will further facilitate in availing consumer finance for our products and we are confident of enhancing our market share through this initiative”.
