Orient Electric Limited, a part of the diversified USD 2.4 billion CK Birla Group, has launched the Cloud 3 fan, a first-of-its-kind cooling fan powered by Cloudchill technology. Orient Cloud 3 not only delivers cool air, but cools the space as well, making it a great choice for Indian households given the year-round hot temperatures. Flaunting a distinctive design, Orient Cloud 3 cooling fan comes with a 4.5-litre water tank that lasts up to 8 hours, thereby ensuring uninterrupted and effective cooling. The fan is capable of bringing down the air temperature by up to 12 degrees Celsius.
With the launch of this lifestyle cooling solution, Orient Electric aims to reinforce its thought leadership in the category while meeting aspirational needs of the consumers.
Speaking on the launch of Cloud 3 fan, Rakesh Khanna, MD & CEO, Orient Electric said, “It is our unrelenting focus on customer-insight led innovation that enables us to continuously come up with differentiated and first-to-market products with class-leading features. Fans usually become less effective as temperatures go beyond 34 degrees Celsius, and thus the idea of developing a cooling fan was born.”
