Samsung Electronics participated in Mostra Convegno Expocomfort (MCE) 2026, a leading international trade fair for Heating, Ventilation, Air Conditioning and Refrigeration (HVAC+R), renewable energy and water solutions, held March 24–27 at Fiera Milano in Milan. There, the company showcased a broad range of HVAC innovations spanning residential, commercial and smart building applications – including, for the first time, a joint display featuring key products from FläktGroup, the leading European HVAC company acquired by Samsung the previous year.
Commenting on the activities of Samsung, Sean Lim, Executive Vice President and Head of the Air Solution Business Team for Digital Appliances (DA) Business at Samsung Electronics, said, “Samsung has been steadily expanding its presence in the HVAC industry, bringing new innovations to customers every year. At MCE 2026, we demonstrated how our approach translated into better living – and invited everyone to experience it firsthand.”
At MCE 2026, Samsung organized its booth into dedicated product and service zones – including EHS, WindFree, Chiller and DVM areas, along with a SmartThings service zone – demonstrating how its solutions worked together to support a more integrated and comfortable environment.
At its booth, Samsung presented its latest Bespoke AI WindFree Pro air conditioner, featuring a refreshed exterior design that complemented modern living spaces. To elevate everyday comfort, it offered an expanded range of personalized cooling experiences, building on Samsung’s WindFree heritage.
