Samsung Electronics participated in ISH 2025, the world’s leading trade fair for the sanitary and HVAC industries, held between March 17-21 in Frankfurt. The company showcased innovative solutions designed to enhance comfort, convenience and connectivity across residential and commercial environments.
At ISH 2025, Samsung displayed a wide array of systems and solutions, including Slim Fit EHS ClimateHub and Mono R290, touch controllers, Wi-Fi modules and other solutions. One of the key highlights was the unveiling of the new Bespoke AI WindFree air conditioner models, which had been designed to elevate comfort and usability.
The new Bespoke AI WindFree air conditioners for 2025 feature AI Fast & Comfort Cooling, which employs AI technology to provide rapid cooling and meet users’ preferences. When turning on the mode, Fast Cooling quickly lowers the room temperature first. AI technology then continuously analyses the indoor and outdoor environments to detect if it’s reaching the user’s preferred temperature, and then it switches its mode into WindFree Cooling.
Additionally, new Comfort Drying technology enables dehumidification without cold drafts. While conventional dry modes reduce the set temperature for dehumidification, Comfort Drying maintains a comfort humidity level under temperatures set by the user, satisfying customers who do not want to feel cold during dehumidification. Also, users can utilize AI Energy Mode in SmartThings application to reduce energy use by up to 30%.
