At this year’s Chillventa in Nürnberg from 16 – 18 October, SCHOTT will exhibit three new innovative door systems for chiller cabinets. The new SCHOTT Termofrost CRS View will be on show for the first time. The display surface on these glass doors for cold cells and cold rooms has been further enlarged which improves visibility of the refrigerated products. The SCHOTT Termofrost Skyline glass doors for deep-frozen and chiller aisles are another highlight, giving long chiller cabinet fronts a spacious all-glass look.
“Our star attraction is the SCHOTT Termofrost Ad Door – a glass door for chillers or cold rooms – which is equipped with a transparent screen. Retailers can use this to present product innovations digitally directly at the point-of-sale or to advertise campaigns,” explains Dietmar Nilles, Head of Sales D/A/CH/NL Food Display at SCHOTT.
The European market for refrigerated and deep-frozen products is constantly growing because consumers have come to appreciate their benefits of shelf-life, practicality, food storage and ease of preparation. The retail sector is responding to this by allocating more and more space to refrigeration systems in supermarkets, fuel stations and kiosks. Due to the increasing importance of the refrigerated and deep-frozen aisles, the retail sector is constantly seeking new ways of presenting these goods more attractively. Particularly in demand are innovative shopfitting solutions with a focus on the shopping experience and high product quality – therefore attractive, transparent chillers with maximum visibility are simply must-haves here! SCHOTT offers a wide range of swing- and sliding doors for chillers, giving the food retail industry the opportunity to boost differentiation at the POS. They also improve visibility of the refrigerated products, resulting in a convenient and appealing shopping experience for customers.
For more information, visit: www.schott.com/termofrost