Mitsubishi Electric inaugurated an exclusive and unique ‘concept showroom’ for residential use, air-conditioners in Chennai in association with their channel partner Sakthi Cool Point. This exclusive showroom is referred to as MEQ Hiroba, which offers the range of Mitsubishi Electric products with highly advanced technology, quality and durability at a sustainable cost. Mitsubishi Electric Quality (MEQ), measures the quality to give the best experience in products, services, partnership and people. Hiroba in Japanese means a public space for people to gather and MEQ Hiroba will be the platform where new technologies are announced.
According to Yozo Ito, Director and Business Unit Head of Air Conditioners, Mitsubishi Electric India (MEI), said, “These are exclusive showrooms for display and sales of Mitsubishi Electric Air-Conditioning products to encourage the customers to have a touch and feel of Mitsubishi Electric products. This will help enhance the visibility of Mitsubishi Electric as a premium Air-Conditioning brand. These exclusive showrooms will display the entire range of Mitsubishi Electric products.”
According to Neeraj Gupta, Senior General Manager- Living Environment, Mitsubishi Electric India (MEI), “Many shoppers in India, still prefer to try out products before buying them. There is a whole set of customers that prefer someone to walk them through the purchase process. MEQ Cooling Planets is a unique idea because it encourages customers to visit the store, take a proper look and then make a decision. On the other hand, MEQ Hiroba provides customers complete knowledge in the field of air conditioning.”
