Specimen appliances

Voltas Limited, India’s premier air conditioning and engineering solutions provider and a projects specialist., from the house of Tata’s launched its first brand store in Tripunithura recently. This new store is the first in the city, third in Ernakulam District and seventh in Kerala.

The brand store opening was part of the company’s offline expansion plan and will work as an experience and purchase centre for the company. It is situated in Statue Junction, Opposite SBI, Tripunithura, Ernakulam-682301 and houses products like air conditioners, air purifiers, air coolers, commercial refrigerators, water dispensers, water coolers, refrigerators, washing machines, microwaves, and dishwashers. This brand store will be operated by Ammini Traders, a well-known name in the consumer durables market in Kerala.

Pradeep Bakshi, Managing Director & CEO, Voltas Limited, said, “Most consumers in Kerala look for appliances with superior technology and performance- based products like the ones we offer. This made us think of our retail experience strategy in the city. This store in Tripunithura offers a curated range of premium products and immersive experience for our consumers.”

The Voltas 2023 RAC product range includes overall 64 new SKUs, with 50 SKUs in inverter ACs, 42 in split inverter ACs, and 8 in window inverter ACs, besides cassette and tower ACs. The company has also strengthened its overall portfolio by introducing 60 SKUs of commercial refrigeration products, including convertible freezer, freezer on wheel, and curved glass freezer. The company has recently launched its new range of air purifiers.

Through its home appliances JV brand, Voltas Beko, the company aims to strengthen its portfolio in 2023 by launching a series of new products. Keeping the brand promise and commitment to stand by the ‘Make in India’ initiative, Voltas Beko has unveiled a range of home appliances with new Frost-free refrigerators and Top-load washing machines. Equipped with a 12-year warranty on AC compressor and refrigerator motors, these products are proudly indigenous with advanced features that will cater to the evolving needs of new-age customers.

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