Embraco will be participating in ACREX India 2019 from February 28 to March 2 to reinforce its position as one of the world’s largest in the segment and to showcase an extended portfolio according to India’s market needs connecting with value to the end user. The global company will present solutions that are differentiated by natural refrigerants usage, low energy consumption and with wide voltage range (stabiliser free) for household and commercial segments.
Embraco has been positioning itself as a global specialist in its segment while presenting its new business approach – shifting from product to solution oriented. “Visitors will be able to get to know our portfolio in four different zones such as aftermarket, merchandisers, food services and food retail. We’ll be there with a team that understands the Indian market and demands,” explains Esequias Pereira, Senior Sales Manager for Asia-Pacific.
At ACREX booth #J-62, Embraco will be showcasing solutions with inverter technology – FMX and FMF line-up; products for merchandisers – EM2X and FFU for food retail – FMFD and NJX; for food service – NE; and for aftermarket – condensing units and EM.
Embraco Inverter Technology
Embraco will present the next inverter technology generation such as the FMF line up, the most efficient compressors for the commercial segment available in its capacity range as well as FMX, a compact product for household refrigerators that allows natural refrigerant R600a (isobutane) usage. Moreover, Embraco FMX solution has been certified and approved by the VDE Institute with a 25-year lifetime. “FMX is also a bugless solution, a very relevant feature in India. It handles wide voltage fluctuations (stabiliser free) and is designed to work reliably and safely maintaining refrigerators performance integrity despite energy fluctuations,” emphasises Pereira.
Embraco’s solutions are differentiated by low energy consumption, meeting all new regulatory requirements. The FMFD, from the FMF line-up, for example, has the potential to reduce energy consumption by up to 30 percent when compared to traditional solutions available in the market and is ideal for light commercial applications, such as reach-ins and supermarket islands. Fullmotion portfolio is present in markets all over the world, bringing more convenience to the consumer because, through variable speed technology, the ideal food and beverage temperatures are quickly attained, providing fresher food.
Global Company with Local Expertise
Embraco is a global refrigeration company that, through its local team and 47-year journey has invested in developing innovative solutions with the aim of providing a better quality of life for society. The company invests around 4 per cent of its annual net revenues in research and development, in order to maintain a strong presence in the market. “Now-a-days one of every five hermetic compressors sold in the world carries the Embraco brand. We understand that we can boost our presence with our efforts in India, since it has a huge refrigeration market potential, which increases 13 per cent annually. To achieve our goals and win over the market, we’ve reinforced our business through a local technical support and sales team, partnerships with local laboratories as well as providing training to customers about our innovations,” reinforces Pereira.
Pioneers in Natural Refrigerants
For the past 25 years, the company has used natural refrigerants in its portfolio for both the commercial and household segments as an alternative to reduce the negative effects on the ozone layer, greenhouse effects and to improve the equipment’s energy efficiency. The solutions that Embraco has been offering to the Indian market meet the increasing demand of the government and the Indian population for solutions capable of providing more quality of life. In this sense, the company believes that natural refrigerants are the most compliant way to fulfill the population’s and customer’s interests.
In addition to the new launches, Embraco is still one of the leaders of the R134a market, delivering reliable and robust solutions focused in India, including wide-voltage range compressors.
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