
Fujitsu General (Italia) S.p.A., a Fujitsu General Group subsidiary responsible for sales activities in the Italian market, joined the MCE 2024 (Mostra Convegno Expocomfort). The event was an international comprehensive trade show on industrial technologies held in Milan, Italy, from March 12 to 15, 2024 (Milan local time). There, they showcased GENERAL, one of their air conditioner brands for international markets, and new products scheduled to be launched in 2024.
The annual demand for air conditioners in the Italian market is more than 1.8 million units. In recent years, the market has become increasingly environmentally conscious, with stricter regulations aimed at protecting the environment. Against this backdrop, they have introduced the GENERAL brand to Italy, and are focusing on expanding sales in the commercial market.
At that trade show, they had also presented new products such as wall-mounted air conditioners with improved energy-saving performance, VRF products that use the low GWP refrigerant R32, and models that pursue design excellence. In addition, a chiller that is suitable for air conditioning in large-scale facilities was also showcased to strongly promote their systematic air conditioning business.
The Fujitsu General Group is dedicated to ‘Sustainable Management’. This means working to shape a more sustainable society through their business activities, together with their customers. One of their key themes in this effort is ‘Harmonious Coexistence with our Planet’.
Fujitsu General Showcased Their Latest GENERAL Brand Products at MCE 2024 | Cooling India Monthly Business Magazine on the HVACR Business | Green HVAC industry | Heating, Ventilation, Air conditioning and Refrigeration News Magazine Updates, Articles, Publications on HVACR Business Industry | HVACR Business Magazine
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