Johnson Controls-Hitachi Air Conditioning India has recently publicised its aggressive expansion plans to capture the promising residential and commercial air conditioning market in Gujarat. In its endeavour to offer a superior product experience to premium customers, architects, consultants and builders, looking for innovative air conditioning solutions for their residential and commercial spaces, Hitachi has introduced its first of its kind ‘Hitachi Brand Shop’ concept.
Hitachi has plans to set new benchmarks for the rising light commercial air conditioning segment by taking the Brand Shops to key markets across the country. The company is also bullish on the retail footprint in the region and is aggressively looking to expand its existing retail touchpoints from 900 to over 1500 in next 2-3 years. It is also doubling its channel partner strength in Gujarat by taking the current 120 dealers count to over 250 in the next three years. It is also on a massive localization drive and endeavours to promote and push ‘Made in India’ ACs.
Inaugurating Hitachi Brand Shop and Hitachi Studio in Ahmedabad, Gurmeet Singh, Chairman & MD, Johnson Controls-Hitachi Air Conditioning India Limited, said, “We are confident that our new ‘Hitachi Brand Shop’ concept will provide a hands-on, real-time experience of our advanced cooling technologies, products, and solutions to the architects, consultants, builders, and premium consumers in the region, making them future-ready to meet every business expectation before time in the most efficient manner.”