At IFA 2023, LG Electronics (LG) is set to unveil ThinQ UP 2.0, a smart home innovation that transforms home appliances into ultra-convenient and ultra-connected lifestyle solutions. ThinQ UP 2.0 highlights the expansion of LG’s successful home appliance business into non-hardware areas, including subscription services, and confirms the company’s leadership in promoting the ‘servitization’ of home appliances.
Aligned with its new Smart Home Solution strategy and ‘Zero Labor Home Makes Quality Time’ customer experience vision, LG will introduce a wide range of services designed to fulfil customers’ needs.
LG ThinQ UP 2.0 sets a new benchmark for personalization, tailoring product performance and service options to users’ preferences throughout the entire customer journey. Unlike traditional products with fixed features and specifications, appliances compatible with ThinQ UP continuously update their essential functions and offer features suited to each individual user. A significant advancement over existing ThinQ UP appliances, ThinQ UP 2.0 products work intelligently to reduce the time and hassle of household chores, adding new services with flexible subscription options while also recommending additional services to make daily life smoother.
Customizable, LG’s latest InstaView bottom freezer provides multiple options for maintaining the freshness of stored ingredients.
