Havells India Limited enters into the refrigerator segment under its consumer-durable brand – Lloyd. The refrigerator range comes with an attractive fresh floral fascia design and vibrant colours pertaining to the modern kitchen aesthetics combined with energy-saving features that adapt to the consumer lifestyle. It will be available in capacities ranging from 190 to 587 litres.
The new range introduced by Lloyd features bactshield technology that eliminates bacteria and provides longer-lasting freshness to perishables. It also has additional features deca technology, electronic control with LED display, holiday mode, humidity control and interior LED light. The new refrigerator range comes with dual safety compressor with OLP and OHR that enhances compressor’s life and makes the refrigerators highly energy-efficient.
Lloyd refrigerators are also environment friendly with a zero ODP (Ozone depletion potential) presence, helps in reducing its carbon footprint. These refrigerators come with a one year comprehensive warranty along with a 10 years compressor warranty.
Shashi Arora, CEO, Lloyd said: “With the legacy of being known as a cooling expert over decades, Lloyd today is among the top 3 brands in the air conditioners segment. Today, we are introducing DC, Side by side, frost-free range of refrigerators to complement other categories, in our attempt to make Lloyd a full-fledged consumer durable brand. Backed by our Make in India vision, we are going to produce all our refrigerators in the country enabling us to bring better quality and relevant customisations to our customers. The refrigerators launched today will offer class-leading features in a wide array of capacities and price range through our strong network of 10,000 dealers and retailers across the country. Our range of refrigerators brings to our customers the benefits of even cooling that keeps all their food items including, fruits and vegetables fresher for a longer duration. All this comes at a lower electricity cost due to the latest inverter technology deployed in the newly launched range.”
