It’s a ‘green’ birthday for the Starbucks Reserve Roastery Shanghai (‘Roastery’), as China’s coffee wonderland celebrates its second anniversary this month. Today, the Roastery received a meaningful birthday ‘gift’ in the form of a LEED Platinum plaque – a recognition of Starbucks partners’ (employees) tireless efforts towards operating not just a theatre for immersive coffee experiences, but also one that lives and breathes environmental sustainability.
The Shanghai Roastery set a new benchmark in green retail as the first in mainland China’s food retail industry to be certified LEED Platinum. Over 150 Roastery partners and onsite customers witnessed a simple plaque awarding ceremony, where they also Starbucks Reserve Roastery Shanghai celebrates LEED Platinum achievement The US Green Building Council (USGBC) announced that more than 100 cities and communities have now achieved LEED certification. The City of Atlanta, this year’s Greenbuild host city, marked the 100th certification. USGBC launched LEED for Cities and Communities in 2016 as a globally consistent framework for measuring and tracking sustainability at the city and community scale. The rating system tracks progress across key performance indicators, including energy, waste, water, transportation, resilience, health and equity. Atlanta’s Mayor Keisha Lance Bottoms and USGBC’s President and CEO Mahesh Ramanujam announced the city’s certification and work during the conference’s Wednesday keynote. Atlanta’s Resilience Strategy was a central tenant contributing to its certification and builds on both the challenges and opportunities the city faces. By making resilience a key part of its Atlanta becomes sustainable city heard inspiring, behind-the-scenes stories from partners who had
contributed to the achievement. As part of the celebration, the Roastery’s iconic clacker board proudly shared the milestone with customers, who were invited to participate in interactive quizzes to win Starbucks memorabilia.
The achievement is the culmination of the sustained, concerted efforts of countless Starbucks partners committed to not just creating a welcoming third place for customers, but also a greener one. From incorporating eco-friendly features and technologies into the
building’s design and construction, down to planning every detail of the Roastery’s day-to-day operations, utmost care has been taken to enhance its environmental friendliness.