Voltas and Ardutch B V (a subsidiary of Arçelik A S; part of the Koç Group – Turkey’s largest industrial and services group), had earlier announced a Joint Venture for Consumer
Durable Products in May 2017. Accordingly, a Joint Venture Company (JVC) – Voltbek Home Appliances Private Limited (Voltbek) was established in India to engage in the business of White Goods. Voltbek has during the past few months taken various actions including identification of land for its manufacturing activities. Voltbek has recently laid ground
to start construction of their first manufacturing facility, spread over 60 acres, in Sanand, an upcoming industrial hub in Gujarat. This facility will be manufacturing Home Appliances that include refrigerators and washing machines.
Voltbek will leverage Arçelik’s global expertise in setting up large, modern, state-of-the-art manufacturing unit, quality and R&D labs and international benchmarking processes and Voltas’ strong brand presence, and country wide sales and distribution network. This manufacturing facility will be one of the first white goods appliances unit in the state of Gujarat, creating an OEM base for home appliances in the region along with local employment opportunities. The choice of Gujarat as the destination for the manufacturing unit was due to State’s ‘ease of doing business’, and ‘good governance’. Speaking on this occasion, Pradeep Bakshi, Managing Director & CEO, Voltas Limited, said, “This JV will play a significant role in catering to the consumer aspirations in the home appliances sector.
I am sure that this JVC will continue to delight all our stake holders.”
