Voltas Limited has recently rolled out its Inverter AC range, which comes with the unique value proposition of ‘Pure & Flexible Air Conditioning’. It is powered with HEPA Filter, PM 1.0 Sensor and AQI Indicator, which help to purify the indoor air and is also loaded with convertible cooling within its 6 Stage Adjustable Mode, that allows the user to switch within multiple tonnages, depending on the ambient heat or number of people in the room. It gives the user safe and pure air along with savings and optimization of running cost. Moreover, the new range is loaded with new features like Super Silent operation for comfortable sleep, Ice Wash and Filter Cleaning Indicator for better performance and Anti Corrosive Coating to give enhanced performance, comfort and convenience.
The company’s market insights confirm that there is a consumer trend of upgrading their home appliances, for which they rely on technology. The last survey indicated that Indian customers’ preferences in the home appliance category are evolving, with comfort, convenience, cooling, health and hygiene becoming the top priority. According to the research, 4 out of 5 Indians want their air conditioners to be upgraded with air purification technology, which cleans the indoor air swiftly by destroying pollutants and germs. This reaffirms the consumer trend of upgrading home appliances while they continue to multi-task from home and rely on technology to live comfortably.
The Voltas 2023 AC product range includes overall 64 new SKUs, with 50 SKUs in Inverter ACs, 42 in Split Inverter ACs, and 8 in Window Inverter ACs, besides Cassette and Tower ACs.
This summer, Voltas has also launched 51 SKUs of its Voltas Fresh Air Coolers under various sub-categories such as Personal, Window, Tower, and Desert Air Coolers. The new range comprises new models like, Windsor with 4-sided cooling advantage, Epicool with style and ultracooling. The company also strengthened its overall portfolio by introducing 51 SKUs of Commercial Refrigeration products, including Convertible Freezer, Freezer on Wheel, and Curved Glass Freezer. In addition to this, the company has also launched 15 SKUs of Water Dispensers, and 27 SKUs of Water Coolers. Voltas also has a new range of modular Cold room solutions and Medical refrigeration products for the B2B segment.
